Business, Master of Science M. Accounting for Communication Professionals.
Business, Master of Science M. Accounting for Communication Professionals. Semester course; 3 lecture hours. Restricted to Brandcenter students.
Course goal is to equip nonfinancial advertising students with the basic concepts of accounting and to apply their understanding of these principles to specific managerial situations within the advertising agency, brand management and marketing department environments.
Brand Design for Brand Managers. Restricted to Brandcenter students only. Building student understanding of the role of design in its various forms within the marketing mix.
Focused on design theory and covers all aspects of design and platforms and how consumers perceive brand essence. The goal of this class is to take a story and translate it successfully to the screen. Class will include lectures and technology sessions. Classes will be be divided between discussions about existing films and spots, and classes devoted to learning the use of lights, cameras and software editing.
Three short films will be produced. Conceptualizing projects with brands in mind and creating prototypes and making sure the final output fits the brand it is paired with. Dives deeper and builds off the content learned in the prerequisite course.
Comms Planning and UX. This class will instruct students on traditional tools such as Simmons, add in new media channel tools such as Sysomos and give students a foundation on the skill set of comms planning and the incorporation of UX attributes into their strategic work.
Visual Storytelling and Design for Strategists. Class is geared to strategy students. Basic production techniques will be taught.
By the end of the semester, students will be able to write, produce, shoot and edit a variety of commercial and viral video pieces.
Short films will be produced. In order to bring this visual sensibility to all their work, strategists will be taught key design software that will enable them to improve the communication value of their written and presentation work.
Contrasting historically rigid ways of approaching problems to newer, more dynamic approaches will prepare students to professionally engage a constantly shifting world of business, consumer, political and economic forces.
Students will engage in semester-long projects to develop new ways of thinking strategically, including writing a strategic plan and scenario plans the art of looking ahead and envisioning various realities for a company.
Students will work directly with local small business owners in developing and formally presenting relevant strategies. Problem Solving for Art Directors. Semester course; 2 lecture and 2 laboratory hours. Explores the media of print, Internet and television to develop and understand the basis of good design and art direction.
Will work through the process of visual concepts and execution. Restricted to Brandcenter students only or by permission of instructor.
Explores the delivery of concepts to an audience to determine how the message is received. Will teach how to attack a problem, how to work through a creative block and how to be a better judge of your own work. Harness the power of Web users by designing within the architecture of user participation.We gathered a group of VCU Brandcenter students to ask their unvarnished thoughts about the ad industry.
a copywriting major, came to VCU after working in a customer service job for a few. Brandcenter.
The Robertson School (formerly the School of Mass Communications) is the birthplace of the VCU Brandcenter, a nationally ranked graduate program in branding, with tracks in art direction, copywriting, brand management, strategy and creative technology.
VCU Brandcenter Show/hide search area. Show/hide menu. VCU Brandcenter. Search. Close Brand management. Copywriting.
Experience Design. Strategy. Friday forum. Next at Friday Forum: November 30, Matthew Freeman. Founder, Dialectix Consulting. Geoff Cotrill to be rescheduled. See more.
The VCU Brandcenter offers graduate study in advertising, branding and experience design. The program offers a Master of Science in Business with a concentration in branding, and it is divided into five focus areas (subconcentrations): art direction, copywriting, creative brand .
The VCU Brandcenter offers graduate study in advertising, branding and experience design. The program offers a Master of Science in Business with a concentration in branding, and it is divided into five focus areas (tracks): art direction, copywriting, creative brand management, experience design and strategy.
Sep 25, · To propose a project and work with the recently ranked #1 national brand program in the country, contact Ashley Sommerdahl at [email protected] da Vinci Center With the focus on engineering, arts and business combined, VCU da Vinci Center offers partner projects addressing product innovation and design.